Creative director Matthew started in TV on ‘BBC Breakfast Time’. This was the first live show to use electronic graphics and invented the way graphic design relates to TV today. At ‘Newsnight’, he led the team that won the first Royal Television Society award for graphic design. He was then MD of Baxter Hobbins Sides and later creative director for Sky News where he was responsible for the launch of the World’s first interactive news service: Sky News Active.